Brand Identity // Jasmine Lillie

Jasmine Lillie is a handcrafted beaded jewellery company based out of North Vancouver. They approached me with the task of creating an identity for their brand. They wanted something fun and bubbly, with an element of elevated luxury.



Through email and phone, we created a design brief and a mood board that outlined the essence of the brand that work could refer to while creating marketing and promotional material for the brand.


We kept the vibe cohesive through the packaging and promo material and were left with a strong identity that easily conveys the essence of the brand.